amazon-is-filled-with-fake-reviews-and-it's-getting-harder-to-spot-them

Amazon is filled with fake reviews and it's getting harder to spot them

Since Amazon‘s early days, reviews are the one big metric customers have relied on to determine the quality and authenticity of a product. Amazon’s listings often have hundreds or thousands of reviews, instead of the handful found on competing marketplaces. But many of those reviews can’t be trusted. Thousands of fake reviews have flooded Amazon,