Marketing will take a different form as the NFL returns in the middle of the pandemic

Frito-Lay’s “Twas the Night Before Kickoff” spot. ESPN puts it this way in describing its back-to-football-season ad that features fans and players lip syncing to Celine Dion’s “It’s All Coming Back to Me Now:” “Everyone, everywhere is so unbelievably, indescribably, power-ballad-singingly ready for some football.” It’s certainly singing true for major marketers and sponsors of the